Founder & Creative Director
Matteo Vieri
“The garment should speak quietly, then remain unforgettable.”
A House Built on Discipline and Soul.
NOVARA began in a small Milanese atelier, where the silence of the night was broken only by the sound of shears and the hum of a vintage sewing machine. We believe that true luxury is found in the unseen: the hand-stitched buttonhole, the perfectly balanced shoulder, and the weight of a garment that feels like a second skin.
Our Philosophy
R1
Hand-Cut
Est.
22
Small Batch
Origin
03
Sustainable
Our Story — Chapter I
Born from a study of light, cut in shadow.
Founded in Milan in 2011, NOVARA began with a single black overcoat. Its severe shoulder, fluid drape, and quiet confidence became the foundation of everything that followed.
2011
A private atelier. Twelve patterns. One uncompromising point of view.
Today, every collection still begins at the cutting table.
“We don't follow seasons. We follow shadows.”
Founded by designer Nise Adeyemi, the house grew from a single overcoat pattern drafted after midnight. That first idea remains our compass: clothing should feel protective, precise, and deeply personal.
Read: Dressing After Dark
The Atelier — Milan
Thirty-six hours in every silhouette.
Our workshop brings cutters, tailors, and finishers around one shared table. Technology refines precision; the hand gives each garment its character.
Read: Inside the AtelierThe People Behind NOVARA
A shared discipline.
Creative instinct and technical rigor meet in a partnership built over fifteen years.
Atelier Director
Elena Moretti
“Precision is a form of respect—for the cloth, and for the person who will wear it.”
Our Values
Quiet standards. Lasting impact.
01
★Fewer, better pieces
We release with intention, never to fill a calendar.
02
★Made to endure
Repairable construction and materials that improve with wear.
03
★Human hands
Each garment is cut, assembled, and finished by specialists.
04
★Radical traceability
Every cloth and component is documented from source to atelier.
Enter the NOVARA